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Coupon and Pre-Access Codes

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Coupons and pre-access codes provide a lot of versatility. Their prime purpose is to allow one or both of:
  • A discount on a certain show to a target market segment
  • Access to that event before it goes on sales to the public - or that is never on sale to the general public

Examples of marketing activities that are supported

  • Amex front of the line. The performance must be tagged as only accepting AMEX for a period of time.)
  • A one time mailing discount for subscriber purchases online - for their tickets
  • Automatic access to events based on a patron classification (mail list) once the patron logs in so you know that the access code cannot be passed around the internet - the recipients can be identified up front
  • A wide ranging discount (eg 2 for 1) if a special coupon code is entered - including limiting the number of uses of that sale promotion within a section of the venue
  • Scaled discounts based on the first x people get '10%' in an area, the next Y people get '5%' based on sales rules
  • Limited access to subscribers to an add on show after the fact. The general capability can be extended (using plugins) to any people that satisfy a dynamic set of criteria such as donors in the past 6 months to certain campaigns that also have bought other specific events.
  • and much more - refer to the explanation of each window.
The Coupon Codes window is accessed through Setup >> System Tables >> Coupon Codes.

From this window you can add, remove and edit Coupon Codes.