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Allowing Patrons to Subscribe or Unsubscribe Via the Internet

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Patrons can subscribe to or unsubscribe themselves from mail lists that you choose to make visible online as part of the web sales module. To allow patrons to subscribe or unsubscribe from a mail list via the internet, you perform the following steps:

In order to subscribe to a Mail List online, a patron must be logged in to their online account - OR - you must have enabled the limited profile patron feature for web sales and mail list addition.


  1. Find the mail list you want to allow patrons to subscribe to or unsubscribe from.

    The example shows wording you might use for setting up ticket sales by lottery. This can be used for many purposes requiring patron consent like:

    • Tell me about audtions
    • Keep me informed about musicals
    • Special Events interest me
    • Tell me about last minute deals
    • etc.

  2. Click the Allow patron to subscribe/unsubscribe via internet flag.

    A check mark will appear in the box. Patrons logged into the database through the web sales module can now subscribe/unsubscribe to this mail list.

  3. Optionally, click on double opt in email

    If double opt in is set, the patron will get an email asking them to confirm they opted in. This feature
    • tracks explicit consent per CASL anti spam laws -and/or-
    • can be used to verify accuracy of email addresses submitted online since the patron must confirm them. It might be wise to do this for some mail lists to confirm that the patrons are real.
  4. Repeat for each mail list needing access via the internet.