Average Price Example

• The average ticket price in the range. In the first grouping, tickets in the range cost between $5.00 and $10.00.
• The average value of seats sold in this group is in parenthesis. If all tickets are added up and an average calculated, it shows as $9.57 in the example.

This helps show price sensitivity. In a range of prices, if the average is towards the lower end, then the higher end price ls not as desirable (in that range). If its towards the higher end it may indicate less price sensitivity - but you have to examine the reason for prices in that area.