Practical Ticket Pricing Example

Quick Practical Example

This example is based on the pricing cube explanation that describes the philosophy of pricing in Theatre Manager.

Suppose that:

• A venue's pricing map has 5 key base price codes/sections where you would create a letter code to represent each base price:

  Base Price Code	Section	Sample Map
  A	Premier Section (yellow)
  B	Orchestra Centre, and some seats along the aisles (green)
  C	Orchestra Left, Orchestra Right (blue)
  D	Boxes and Gallery (red)
  E	Upper Balcony (light blue)

• and a week long run of performances where:

  Night	Price A	Price B	Price C	Price D	Price E	Pricing Layout
  Opening Night	$100	$80	$70	$60	$50
  Monday-Wednesday	$69	$54	$46	$42	$32
  Thursday-Sunday	$73	$58	$59	$46	$36

• with some sales promotions that enable discounting fees, and taxes like:

  Sales Promotions	Price A	Price B	Price C	Price D	Price E
  Full Price	No Discount	No Discount	No Discount	No Discount	No Discount
  Senior Price	$2 off	$2 off	$2 off	$2 off	$2 off
  Media Comp	not allowed	100% off, Opening only	not allowed	not allowed	not allowed