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Practical Ticket Pricing Example

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Quick Practical Example

Suppose that:

  • a venue has 5 key base price codes/sections where you would create a letter code to represent each base price:

    Base Price Code Section Sample Map
    A Premier Section (yellow)
    B Orchestra Centre, and some seats along the aisles (green)
    C Orchestra Left, Orchestra Right (blue)
    D Boxes and Gallery (red)
    E Upper Balcony (light blue)
  • and a week long run where:

    Night Price A Price B Price C Price D Price E Pricing Layout
    Opening Night $100 $80 $70 $60 $50
    Monday-Wednesday $69 $54 $46 $42 $32
    Thursday-Sunday $73 $58 $59 $46 $36
  • with some sales promotions that enable discounting like:

    Sales Promotions Price A Price B Price C Price D Price E
    Full Price No Discount No Discount No Discount No Discount No Discount
    Senior Price $2 off $2 off $2 off $2 off $2 off
    Media Comp not allowed 100% off, Opening only not allowed not allowed not allowed