The form letter portion of Theatre Manager can be used for sending out letters or mass emails. With the addition of google analytics to the bottom of your page, you can gain a wealth of statistics. Click here to see an explanation of the process.
Most important, when the letter or email is sent from Theatre Manager, you get absolute tracking of the correspondence. You know when it was set, to whom it was sent, and an exact copy of what was sent is attached to the patron for later viewing.