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Time of Sale

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At time of sale of a ticket to a Secondary Market Reseller, it may be important to capture a few things with the purpose of:
  • Being able to identify the eventual ticket buyer when they arrive. We suggest asking the Reseller for the ticket buyers name and entering it into the ticket comments in Theatre Manager as a cross reference. This should allow the box office to find that the patron at will call prior to the show when they show up to collect their tickets.
  • Giving some recognizable number to the reseller to give to the ticket buyer. We suggest providing Theatre Manager's Order Number as a reference.
  • Finding some way to cross reference the order back to the Reseller. If the Reseller has a voucher or a purchase order number, we suggest putting it in the PO reference number so that both reseller and venue can cross reference the order.
  • Gather some statistics. We suggest asking the reseller the zip code of the ticket buyer so you can at least get some statistics based on approximate zip/postal code to find out where people are coming from.

Most Theatre Manager ticket faces print the patron name on the ticket. In this case, the actual patron is the reseller because they are buying the ticket. It may also be advisable to adjust the ticket face so that the final ticket buyer you enter into the ticket comment also prints on the ticket face.

In many cases, you may not be able to get the name and address of the final ticket buyer from a reseller. If not, the above should suffice for identification purposes. If you are able to get the name and address information, you may also want to also enter the ticket buyer into Theatre Manager and use the ticket gifting feature to gift the ticket from the Reseller to the Ticket Buyer as a way to have more complete marketing data for future email, mail or mail list building and reporting.