If you make some mail lists available online, that patrons can subscribe to them in one of two ways:
- You can direct people to a sign up web site that only requires name, email address and clicking on some mail lists that describe how your venue will contact them. This always uses a 'double-opt-in' approach for data accuracy and prevent spamming.
- You can also have people log into the web site and select mail lists on the patron account window. These mail lists may optionally be set for double opt in