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Analytics (Google, Pixels and Links)

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There are multiple ways for venues to do analytics on the TM web site usage.

You can use one or more of the options below to find out what you need for marketing purposes:

  1. Using Theatre Manager's direct access links in eblasts and web pages and adding a tmsource tag to the link.
    • The source is tracked on each shopping cart to let you know the original source URL or marketing activity that led to the cart being created.
    • It is the most direct indicator of completion of sale from start to end and can be analyzed on reports or in the cart list.
  2. Use Google Analytics to determine which pages are accessed:
    • Google's preferred way of page tracking by editing the google header html page called googleheader.html. This provides a more accurate count of distinct page hits.
    • An older method from google that places google code in the footer of the html page.
  3. Adding pixel conversion code to certain web pages or Facebook, Google, or MOGO conversion pixels.