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2010 - CAMT Survey Results: Theatre Manager is used by a lot of people who like it

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I’d like to share with you the results of a survey done by the Centre for Arts Management and Technology at Carnegie Mellon University. I’d like to thank each of you who responded to this survey as it is indicative of a tremendous vote of confidence in Theatre Manager in the survey's results.

The authors are careful to note that the number of respondents does not represent market share as they were using it to gauge the following for organizations of different sizes:

  • what attributes do arts organizations consider critical in a ticketing tool
  • what factors influence organizations’ ticketing software choices
  • which tools are arts and cultural organizations using
  • how satisfied are arts and culture organizations with their current ticketing solutions
However, the results and the satisfaction ratings based on meeting users needs and willingness to recommend indicate in a very significant way why our clients trust Theatre Manager to manage in excess of 600 million dollars of business annually.

The Carnegie Mellon Survey Results

Theatre Manager had the second greatest number of respondents to the survey and I thank each of you that took time to fill it out. What is interesting is that in the two categories of organizations up to $3M, Theatre Manager was used by the majority of survey participants. The software satisfaction ratings in that category are quite high.

In organizations of $3 to $5M in size, Theatre Manager was the second most cited software which is a pleasant surprise because we feel we try to provide value to organizations of any size. Some of our competitors focus their sales efforts on this size of arts organization due to the cost of their software. So this means people are still able to recognize that Theatre Manager provides comparable functionality at far less money.

Even organizations larger than $5M use Theatre Manager very successfully. Customers in this size have used Theatre Manager to sell in excess of $1.2M in single day sales.

Our goal is to continue to make full featured software at an affordable price and it is comforting to see that the elements that are key to your needs are represented in Theatre Manager.

Valuable Advice in the Survey

At the end of the survey results are a few pages that list some areas to consider and questions to ask of a software vendor before selecting their software. If there are people you know that are looking for software, you may wish to share these pages as it gives some concise advice from the survey participant about what the peer group found important.

Again, thank you for taking your time to fill out the software. It reinforces our belief that Theatre Manager is THE best integrated solution for the ticketing industry.

Some Theatre Manager Facts

Theatre Manager:

  • is a fully integrated CRM that features ticketing, subscriptions, development, gift certificates, volunteer management, artist management, web sales, media management, facility management, project planning, scheduling, and more
  • is used by thousands of users and hundreds of venues to manage in excess of 600 million each year
  • runs on your choice of hardware - Macintosh and/or PC - in your office as a self hosted solution
  • has a purchase price that is often less than the annual maintenance cost of some competitive software with fewer features
  • has a very economical annual operating cost
  • has no 3rd party ticket fees (never has, never will)
  • supported by 26 years of providing excellent software and value

Center for Arts Management and Technology |

Technology in the Arts is a series of services from the Center for Arts Management and Technology (CAMT), an applied research center at Carnegie Mellon University exploring ways in which arts managers can employ online technologies to more effectively meet their organizational goals and engage audiences.

The results of the survey are available for use by anybody and freely distributable under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License.