Description Tab

The Description tab of the Mail List window displays information about the mail list and its behaviours.

VIP List Alert Employee if patron is on the mail list. If a patron is marked on a list as a VIP, the employee will be reminded that the patron is on the list via a popup-dialog window each time they open the particular patron's record.
External List Allow Patrons to subscribe/unsubscribe via the internet. For most mail lists, this is never checked. However, if it is checked, this flag allows patrons to add (or remove) themselves to the mail list using the online sales module.

Possible uses for this setting on mail lists are where the customer can elect to belong (or remove themselves) such as:

  • Send me a season brochure
  • Tell me about auditions
  • I'm interested in 'Dance' performances
Refer to a sample web page with external mail lists to see what the patron would see online.
Patrons must be logged in to subscribe If this is:
  • checked - the patron cannot add themselves to this mail list unless they are logged in. This mail lists are intended for the patron's 'account' page online.
  • NOT checked - then the patron can add themselves to this mail list through the mail list quick add web link. This option is intended for letting people subscribe to lists with a minimum of data. (Name and email address).
Double Opt in Emails This feature is only valid for mail lists that are 'external'. If enabled, then patron who is added to the mail list (manually or automatically) will be sent an email asking them to confirm that they want to be on the list. If the patron:
  • does not respond to the email within 24 hours, they will be removed from the list.
  • responds within 24 hours (or even at a much later date), they will be placed on the mail list with a status of 'double-opt-in confirmed' and the date that they confirmed opting in.

This feature is very useful

  • for implementing CASL (Canadian Anti-Spam Law -and/or-
  • to improve accuracy of email addresses in the system because it requires the patron to confirm the email address, automatically improving the accuracy of the data.
Description Detailed description of the purpose of the mail list (in 'descriptive plain language') so that others will understand its purpose or suggested usages.
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