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The essence of pricing is that you decide what base price you want for a ticket for a performance in each section.
Then you use sales promotions to affect the final price, which in theory, model your marketing words |
There are many options for pricing tickets in Theatre Manager -- all of which follow a very basic model. The pricing cube metaphor provides a marketing driven design and is often in contrast to the approach used by other ticket vendors. This allows easy implementation of discounting through:
In general, pricing is modelled using the cube below with the following key parameters affecting pricing. In general, you should plan on having very very few price codes and more promotions that you can enable/disable for each performance.
Since all prices are theoretically derived from the base prices, you will see this in ticket inventory reporting and any lists contenting tickets, performances or events. You'll see a base price and discount, along with separate fees and taxes. This allows you to find out how much you made from subscription tickets vs single tickets vs group sales vs comps. More importantly, it clearly shows the effect of discounting on tickets - which helps setting next years prices.
This example is based on the pricing cube explanation that describes the philosophy of pricing in Theatre Manager.
Suppose that:
Base Price Code | Section | Sample Map |
A | Premier Section (yellow) |
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B | Orchestra Centre, and some seats along the aisles (green) | |
C | Orchestra Left, Orchestra Right (blue) | |
D | Boxes and Gallery (red) | |
E | Upper Balcony (light blue) |
Night | Price A | Price B | Price C | Price D | Price E | Pricing Layout |
Opening Night | $100 | $80 | $70 | $60 | $50 |
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Monday-Wednesday | $69 | $54 | $46 | $42 | $32 | |
Thursday-Sunday | $73 | $58 | $59 | $46 | $36 |
Sales Promotions | Price A | Price B | Price C | Price D | Price E |
Full Price | No Discount | No Discount | No Discount | No Discount | No Discount |
Senior Price | $2 off | $2 off | $2 off | $2 off | $2 off |
Media Comp | not allowed | 100% off, Opening only | not allowed | not allowed | not allowed |