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Eblast Sending Distribution

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In Theare Manager, email letters are added to the database firstand then the web listeners will send them. You can choose to "Send Now" or "Send Later". The Web Listeners pick up the emails and send them at the indicated time. This means some of your eblasts can be sending on multiple listeners while you are still merging.

Theatre Manager performs a linear distribution in 10 minute intervals. The number of intervals extends as long as is needed to send the desired number of emails within the email blast. Please see the example below:

Mass Email Calculation Example

  1. The organization wishes to send out an email blast to 1,200 addresses.

  2. The organizations mail server setup (this is Office365, Gmail, your ISP, etc) allows for a limit of 900 emails per hour.

  3. Divide 900 by 60/10 for a total of 150 emails every 10 minutes.

Theatre Manager assigns the time to each email within the email blast in order to evenly distribute how each email is sent:

  • at minute 0 --> the first 150 emails
  • at minute 10 --> the nest 150 emails start
  • at minute 20 --> the next 150 emails are scheduled to begin
  • and so on till all the emails are sent.

Theatre Manager takes into consideration an email might fail to be sent. If an email is requested to by sent by the web sales, Theatre Manager factors this into the total number of emails to be sent per hour. After the first 900 emails are sent within the hour Theatre Manager will deny the remaining emails schedule to that hour. These emails are marked with an 'Error' status. These emails can be viewed in the Manage Pending/Unsent Emails section of Theatre Manager. These emails can be highlighted and sent again using the Send Now button.

When sending an email blast it's recommended to account for day to day traffic. This means if the maximum number of emails that can be sent per hour is 900 adjust the limit within the email blast to 800. This will ensure any emails sent by the web listener for day to day business will not interfere with the email blast. The limit will be distributed over all active web listeners. If there are three web listeners running and 150 emails to be sent every 10 minutes, on average each listener will send 50 emails every 10 minutes. That is 5 emails per minute.